We help companies/people who have high turnover costs and lost productivity opportunities because their team members don’t or won’t go the extra mile.
Corporate culture as a platform for all activities and strategies…
Des Walsh based in Tweed Heads gets the importance of corporate culture as a platform for all activities and strategies of any organisation. His ‘-ology’ is “social business”—how businesses are adopting social computing to engage with customers, improve employee productivity and create a competitive advantage. Some of the major topics covered include social media marketing, Social CRM and Enterprise 2.0. Walsh blogs in SocialBusinessOnewhich is a CustomerThink community.
Walsh writes, “Before any decisions are made about social media platforms or tools, there needs to be a serious discussion about company objectives and social business strategy.
And about company culture.
Because a social business strategy that doesn’t fit with company culture is bound to fail.
Sometimes (usually?) it will become evident that there needs to be cultural change if the social business strategy is to have a chance of success. The principle of getting a good fit between the strategy and the corporate culture still applies – it’s just that the process becomes a bit more complex and dynamic.
It is clear to me, from case studies I’ve read and listened to and from anecdotes shared by fellow social business practitioners, that the toughest challenge with social business or social media implementation may not be about platforms or tools or even, in many cases, about budgets, but about culture.”
Read more here:
http://www.socialbusinessone.com/user/deswalsh