This is a powerful story that emphasises the sociological point that ‘rational’ models upon which most business strategy is constructed routinely fail. Humans don’t (repeat don’t) behave in rational ways. Our behaviours are driven by beliefs. Beliefs are driven at a profound cognitive level by deep-seated, firmly-rooted values. Check out two worldwide illustrations of this point: fashion and the stock-markets. Vanity, fear, greed hard at work on an hourly basis. So it is with this story. Rational beliefs: Of course Woolworths sells fresh produce. Irrational beliefs: if I can’t see the baker then the bread mustn’t be fresh.
So why would your business not be checking out what your team and your customers really believe. This is what The Culture Doctor does well.
“STARTLING consumer research has shocked Woolworths into a nationwide store and image revamp costing hundreds of millions of dollars...
A great article about the corporate culture of Woolworths - a company literally willing to “tear down the walls” to expose activities of workers to boost consumer confidence that the shelves are in fact stocked with Australian sourced goods.”
For the original article - click the following link: http://www.adelaidenow.com.au/woolworths-now-made-in-australia/story-e6frea6u-1226397643320
